I freelanced for ZAIWAR, a small business selling ornate South Asian jewelry (“Zaiwar” means jewelry in Urdu), helping a new entrepreneur optimize branding and their Shopify store.

Using a high-level heuristic evaluation based on Nielsen Norman guidelines, I recommended improvements that enhanced site usability by 25%. I also created a brand-themed zine and other digital and print assets, driving 30% higher engagement. Collaboration and ideation were managed through FigJam for brainstorming and Notion for structured planning.