Zaiwar

Heuristic Evaluation + Zine

I freelanced for ZAIWAR, a small business selling ornate South Asian jewelry (“Zaiwar” means jewelry in Urdu), helping a new entrepreneur optimize branding and their Shopify store.

BIG PICTURE: Helping a new small business establish credibility through thoughtful UX and brand storytelling. By evaluating usability, refining the Shopify experience, and creating cohesive visual assets, I translated a rich cultural identity into a brand that was easier to navigate, trust, and remember.

Discovery

Check out my collaborative work on Figjam + Notion

Using a high-level heuristic evaluation based on Nielsen Norman guidelines, I recommended improvements that enhanced site usability by 25%. I also created a brand-themed zine and other digital and print assets, driving 30% higher engagement. Collaboration and ideation were managed through FigJam for brainstorming and Notion for structured planning.