I freelanced two projects for ZAIWAR, a small business selling ornate South Asian jewelry. In Urdu, Zaiwar means jewelry. The client was new to both entrepreneurship and Shopify, and sought help optimizing branding and site structure.

I conducted a high-level heuristic evaluation using Nielsen Norman's guidelines and recommended improvements for the store. I also created a brand-themed zine for marketing use.

Collaboration took place via FigJam (for brainstorming) and Notion (for structured ideation).